Built for the businesses we actually sat in

Joey Cash started because a shop we knew was running on four notebooks, two spreadsheets and a WhatsApp group, and every one of them disagreed with the others by the end of the month.

So it is not built the way retail software usually is. There is no module you buy separately for stock. The online store is not a plugin. Arabic is not a translation layer bolted on at the end — it is how the app was designed, and English is the second language, not the first.

It is still built the same way: by a small team, against real businesses, with the people using it telling us what is wrong.